Mazda has recently taken steps to expand its presence across the market, creating an all-new Kodo-designed chair that fans may soon be able to get their hands on. The fresh creation is all a part of a plan Mazda has been testing out, which centers around the possible production of premium goods. Due to the success of other high-end brands who have ventured outside of the car market, Mazda is considering a step in the same direction. The Kodo Chair is their first initiative and could lead to a multitude of opportunities for the popular brand, increasing its appeal across a variety of markets.
Innovative and unique, the Kodo Chair was designed to capture the essence of Mazda's sleek, definitive models, presenting buyers with the same beauty and high-quality craftsmanship expected from the brand. In a recent interview with Automotive News, Mazda's lead designer Ikuo Maeda said he believes selling premium goods will increase resale values and transactions prices, which is why the Kodo Chair was created. If successful, the newly developed chair could be the first product in a long line of goods eventually produced by Mazda. We'll just have to wait and see if it ends up a smash on the market before Mazda's expansion outside the automotive industry is set in stone.
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