For over 104 years, Mazda has been a brand dedicated to keeping its customers moving forward. With record-breaking sales in recent years and growing appeal in the high-tech era, Mazda continues to captivate drivers. To celebrate this success, Mazda has introduced a new brand platform called Move and Be Moved.
What is Move and Be Moved?
Mazda’s new platform is explained by Brad Audet, Chief Marketing Officer of Mazda North American Operations. "In a world full of distractions, customers have countless choices to shape a life that moves them forward." He ties this to the Choose to Be Moved concept, saying, “Choose to Be Moved does exactly that by appealing to drivers who live with intention through fresh, vibrant creativity that stands apart from anything Mazda has done before.”
This isn’t just another marketing campaign—it’s a human-centered philosophy. The platform highlights the connections between people, places, and experiences that propel individuals forward. By prioritizing the driver, Mazda aims to create an atmosphere where everyone in the vehicle benefits. A motivated driver fosters a positive, uplifting environment for all passengers.
Joy is another core element of the platform. For Mazda, joy is the key to driving life forward, and nothing fuels that feeling like the dependability and elegance of a Mazda. Knowing your vehicle is ready to support you every day creates a unique sense of confidence and happiness. As Mazda unveils more details in the coming months, drivers can expect a closer look at this driver-focused vision.
Discover More About Mazda
The Move and Be Moved platform is rich in meaning and innovation, offering inspiration for Mazda enthusiasts. To explore how Mazda can enhance your driving experience, contact our dealership. Our team is ready to provide more information about this exciting new direction.
